designing, you need to take all of this into account, even if some of
them are unconscious choices. Over the next few months, we'll be discussing
each one of these. Just keep checking back to the website!
Color & Value
are put together in rules of design, which are called "Principles."
of design include
is concerned with the distribution of visual interest, or what is placed
where in a composition. There are two systems for controlling balance:
Symmetry = A Mirror Image = Formal Balance
Asymmetry = Without Symmetry = Informal Balance
interest is what you balance in your design. Different design elements
(see above) create different degrees of interest. It is the distribution
of this interest that you need to control. The subject matter changes
the situation because different objects can call more (or less) attention
to themselves because of their content and relationships to other objects
in the piece you are creating, whether is is a 2D or 3D piece of art.
is usually a desirable characteristic of a composition. There are times,
however, when it is desirable to deliberately throw the balance off
in order to call more attention to some aspect of an image.
Symmetry means a mirror image, or one side is the mirror image of the
other. Symmetry can occur in any orientation as long as the image is
the same on either side of the central axis. This type of image has
great appeal and it makes for "good" (and "easy") shape relationship.
Many people automatically gravitate to symmetry. We are symmetrical
after all -- two eyes, two ears, etc.. Look around at consumer products
(your furniture, you clothes) and graphics (printed materials) to see
how many use symmetry. You will find that it is the dominant organizational
concept. It usually means that no part of the composition calls too
much attention to itself at the expense of the rest of the artwork.
This increases unity, but decreases variety, and hence interest.
Near symmetry is based on symmetry but the two halves are not exactly
the same. Slight variations will probably not change the balance but
there is more potential for variety and hence more interest. Near symmetry
is more versatile than pure symmetry.
When the two sides become radically different, symmetry ceases to exist.
Balance must depend on other concepts and elements.